Meta description tag is one of the most important meta tags for the blog, and even now may be the only meta tag that has a great weight for search engines. Serves as a loader meta description meta information that describes the content of the blog page. Meta description is also part of the description snippet in Google search results. TODD and optimize it properly will increase the power of SEO blogs in the search engines, or at least a tool for blogs to attract visitors from the search engines.Some new features of Blogger is awesome, in some previous posts, I've written about the use sitemap.xml and Blogger custom permalink, and this time, I am still going to talk about the new Blogger features that are closely related to SEO: Meta Description Features Custom Blogger. This feature appears actually been a while, but not as complete and as perfect as it is now, namely the addition of a search feature description in single post (unique description for each post page).
How to Use and Adding Blogger Meta Description
Long ago, before there is a search feature preferences that can be set up easily through the Blogger dashboard, we must add the meta tag description manually:
<Meta name = 'description' content = 'content description / blog page' />
But now no longer need, because the features of the meta description can be easily accessed via the settings page.
1. Go to Dashboard Blogger >> settings
2. Choose Search Preferences
3. See In the Meta Tags >> Description
4. Click "Edit"
5. Enable the option search description? Select "Yes".
6. Content box will appear like this:
7. Fill in the blog description as you wish. Remember, only a maximum of 150 characters, so make use of words as efficiently as possible. Then click "save changes" to save it.
How to Add Meta Description In Single Post / Page Posts
Blogger does not have a feature first meta description on single page (separate page), so to add a meta description on each page, we must use the tag B if and else. So that the lines in the template XML meta description is very long blog because it consists of meta tag descriptions of each page, if the page posts amounted to 100, then there would be 100 unique meta description in the blog template.
Blogger does not have a feature first meta description on single page (separate page), so to add a meta description on each page, we must use the tag B if and else. So that the lines in the template XML meta description is very long blog because it consists of meta tag descriptions of each page, if the page posts amounted to 100, then there would be 100 unique meta description in the blog template.
But not anymore, with the features of setting meta tags (description), now each blog page can be assigned a unique description, thereby increasing its SEO power, at least when it appeared in search results. The trick?
- Important requirement of the use of the "Search Description" This is the first activated Meta Description features as described above.
- Once enabled, go to the post page editor (such as when creating a new post).
- Look to the right on "Post Settings", there will be several panels, as I've discussed before that when making "custom permalink".
- If the meta description setting is enabled (enable) as the above, it would appear one more feature, "Search Description", description of the search, the other is not a feature to add a unique meta description for each post page. Consider the following picture:
• Click on "Search Description"
• Fill in the description of the contents of the article / post / page as you wish
• Click "Done" when you're finished.
My friend can do the above steps when creating a new post or want to edit old postings to add a description.
Now my friend has known and has a unique meta description on each page of the blog.
But there is still one more note: meta description, as the name implies, the contents of which must have really descriptive, so that visitors who see it are not confused and it does not so do click. So, there are some special tips to optimize your meta description content for both search engines as well as for the user / visitor.
How to Optimize the Meta Description
1. Meta description should contain a sentence, not just a phrase or keyword without meaning can be understood by visitors. Meta description is shown as a snippet description under the title of the content. Use clear sentences and try to "seduce" visitors to click. Meta description is a powerful tool to increase blog traffic if used correctly.
2. Attention to the keywords that are used are very important, but should not overwhelm the description with only keywords, because it confuses visitors and it can be considered as spam by Google. Be natural! I often see the description deliberately using tag: page title - blog name - page title, which produces the blog title - the name of the blog - the title of the blog, this would be detrimental to the blog because it's not descriptive, contains repetitions do not matter, and of course, spammy !
3. The number of characters displayed in the search snippet is increasingly reduced, first character can reach 160 character description. But now just under that amount. Even just in case, you should have a character description of not more than 140 characters (remember snippets now also displayed date).
Yup, there it is a bit of me on the use and optimization of the meta description blog. Currently I still continue to explore new Blogger features and functions and optimization continues to look for other, especially for SEO and Design Blog. Listen to continue further updates!
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